Activating across an event.

For Dreamforce 2018, we partnered more closely with GPJ to devise the full suite of activations across all of Dreamforce, including the Campground where the central keynote is brought to life. Across the event, we worked to understand the needs of a dozen different zones to craft the central engagement for each area. This opportunity cemented our relationship to both concept and produce the suite of activations for the marquee event going forward.

Across all zones, we crafted a dozen different experiences, including immersive dome projected stories, a racing video game, and interactive physical map that triggered content, a connected simulated hotel experience, and a voice-activated journey on screens embedded in Einstein bobble heads.

Agency: George P Johnson
Digital Agency: Spinifex Group