Dreamforce is known as the largest user conference in the world, bringing tens of thousands of attendees to San Francisco annually. For key areas through the Campground and Launch Zones, Salesforce wanted to create meaningful and impactful experiences, integrating digital story within the physical spaces. The Campground complements the central keynote from Marc Benioff, with a large central activation articulating their core offering, Customer 360, supported by immersive Customer Success Stories from their boldest trailblazing customers. The Launch Zone brings to life key product evolutions, new solutions, and acquisitions in themed spaces targeting department heads and user bases, each with a central activation to draw guests in and capture the essence of that solution.

On our third year of partnership with Salesforce, my creative partner and I helped craft an experiential strategy for them to bring guests from the magic of a Dreamforce activation to the meaning of the impact to their businesses. Through discovery sessions and brief creation, we narrowed the key messages of each area and pitched compelling creative experiences, wrapped in the Dreamforce National Park theming, to deliver those messages in impactful ways. We lead a large team of producers, designers, and technologists to them bring these concepts to life for over 100,000 attendees in November 2019.

Activation List:
Customer 360 Tree | Bring teams together around your customer.
Engie: Customer Experience | Lighting the way with Customer 360
State Farm: Customer Experience | A lifelong relationship as a ‘good neighbor’
Platform 360: Butterfly Photo Op | Your digital transformation starts here.
Integration Cloud (Mulesoft): The Connected Forest Game | Discover the power of integrated systems.
Einstein AI: Einstein’s 360 Express Gondola Ride | The express route to 360-degree customer success.
Tableau Analytics: Sustainability Falls | Tell your truest story by unleashing the power in your data.